Watches by Bulgari do not have a higher price than Rolex watches at all times since price depends on a number of factors including the watch model, materials of its body and movement, complications, exclusivity and market demand. 

Prices of certain Bulgari watches may be higher than the prices of Rolex watches, as Bulgari is both jeweler and a watchmaking company. Watches with diamonds or other gems, precious metals, artistic design and limited series sell for higher prices.

On the contrary, Rolex is well known for tool watches, which are high in resale value and reputation, and durability and reliability. This is known because Rolex has a controlled supply of its watches, causing some Rolexes to sell in the secondary market for more than the retail price due to the high demand.

Bulgari watches have unique jewellery craftsmanship, ultra-slim features and rare materials. The prices of Rolex watches are mostly defined by their production cost, presence of bargains, and resale price.

Instead of asking “Which watch has higher price?” it is better to ask “Which watch has more value?”