Rolex, Omega, and Cartier watches are costly since you pay for much more than just the watch itself. The brands have invested a lot of money in creating products made of high-end materials, equipped with movements created by themselves and highly precise, and the process takes years to perfect. Testing each watch on accuracy, robustness, and finish increases the price of the product even further. Then, there is also the legacy aspect of having decades (or even centuries) of brand heritage and innovation behind each item. Also, the limited manufacturing numbers combined with high demand make these items exclusive, which results in a higher cost of ownership. In the pre-loved market, one can easily see the value of these watches on sites like Confidential Couture.